The old saying goes “Two heads are better than one.” Two heads become many as a large scale group event captures the wisdom of a crowd and its emergent potential.
The strategic design of a large group event identifies creative ways to bring large groups of stakeholders together to explore a specific topic. During the group’s discussion of pivotal issues, the collective intelligence of the stakeholders manifests itself in suggestions for continuous improvement and the discovery of new ideas.
Thematic large scale events stimulate stakeholder motivation and engagement. Their design generates an environment in which unexpected and innovative insights about a business issue emerge.